VitaDelicious is a Swedish company with immediate and direct collaboration with Greek producers of pure
and traditional products, selected on the criteria of quality, respect for tradition and with compliance with the
European standards of production.
On November, 2014 I was asked to redesign the logo and design the label for a category of products.
Their logo...
And the winner (unfortunately only for me...) is a logo completely different about what the client was expecting!
Using this font, and by using the letters E and L in greek I was to highlight that the products are greek.
Using this font, and by using the letters E and L in greek I was to highlight that the products are greek.
I used -in purpose- the greek ί instead of i.
Finally, I made an element on illustrator that reminds greek embroidery.
Finally, I made an element on illustrator that reminds greek embroidery.
I've also asked to design the store sign.
and the final store sign is...
and here is the proposal about their van...
Thank you!
